Migrating a website from Wix to Wordpress is a strategic move for those seeking greater flexibility, lower long-term costs, and better SEO performance. While Wix offers a user-friendly visual editor, its limitations can hinder your website’s growth. Moving to WordPress gives you full control over functionality, design, and content.

Why Migrate from Wix to WordPress?

Wix is a great platform for beginners who want to quickly create a website without technical knowledge. However, if you need advanced features, better SEO, and full website control, WordPress is the better choice. Key reasons for migrating include:

• Greater control and customization – WordPress allows for code modifications, plugin installations, and unlimited design flexibility.

• Better SEO performance – Wix has limited SEO options, whereas WordPress provides advanced SEO tools.

• Lower long-term costs – Wix requires ongoing monthly payments, while WordPress only requires hosting and a domain.

• Unlimited expansion – Create e-commerce stores, membership sites, automation, and other functionalities using thousands of plugins.

• More hosting choices – You can select a hosting provider based on performance and cost.

Step 1: Backing Up Your Wix Content

Wix does not offer a direct export option, so you need to migrate everything manually. Follow these steps:

1. Copy all text content – Manually copy and paste your pages and blog posts into a document.

2. Download images – Right-click on images and save them to your computer.

3. Record URL structures – Keep track of your site’s structure for SEO-friendly redirects.

4. Backup forms and interactive elements – Identify alternatives for these features in WordPress.

Step 2: Choose a Hosting Provider and Install WordPress

Unlike Wix, where hosting is included, WordPress requires separate hosting.

Step 3: Selecting a WordPress Theme

Since Wix offers a visual editor, you may prefer a similar experience in WordPress. Recommended themes:

• Elementor (Pro or Free) – A powerful drag-and-drop page builder.

• Divi – A premium theme with an integrated visual editor.

• Astra or GeneratePress – Fast, lightweight, and SEO-friendly themes.

Step 4: Transferring Content from Wix to WordPress

Because Wix does not allow direct content export, you need to migrate manually or use third-party tools:

1. Import text content – Manually create pages and posts in WordPress.

2. Upload images – Add them to the WordPress Media Library.

3. Recreate contact forms – Use plugins like Contact Form 7 or WPForms.

4. Set up menus and links – Ensure navigation matches your original site structure.

Step 5: Configuring URL Structure and SEO Optimization

A platform migration can affect SEO rankings, so it’s important to maintain URL integrity. If you must change URLs, use 301 redirects via the Redirection plugin.

• Use an SEO plugin (Yoast SEO or Rank Math) – Optimize your site for search engines.

• Verify indexing – Submit your new site to Google Search Console.

• Generate and submit an XML sitemap – Helps Google index your new site faster.

Step 6: Testing and Launching Your New WordPress Site

Before launching your WordPress site, ensure everything works correctly:

1. Check links and functionality – Click through your website to identify any errors.

2. Test loading speed – Use tools like Google PageSpeed Insights or GTmetrix.

3. Redirect your domain to new hosting – Update DNS settings with your domain registrar.

Migrating from Wix to WordPress requires manual effort but provides significant benefits:
Lower long-term costs – No more monthly subscription fees.
Better SEO – More optimization options and faster indexing.
Greater customization – Expand functionality with thousands of plugins.
Full website control – No design or feature limitations.

If you’re unsure about handling the migration yourself, consider hiring professionals to ensure a seamless transition to WordPress.