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PrestaShop offers users a flexible platform for e-commerce management, and one of its most powerful features is the ability to manage multiple stores from a single administrative interface. This multistore functionality allows store owners to efficiently expand their business into new markets or customer segments without the need to manage multiple PrestaShop installations. In the following article, we will describe step by step how to set up multistore functionality in PrestaShop.

Preparation Before Setup

Before you begin, make sure your hosting plan supports multistore functionality and that you have the latest version of PrestaShop installed. It's also a good idea to back up your database and files to avoid potential complications during setup.

Activating Multistore Functionality

1. Log in to the PrestaShop administrative interface.
2. Go to Settings > General.
3. Here, find the option "Enable multistore". Check this option and save the changes.

Creating a New Store

After activating multistore functionality, you can start adding new stores.

1. In the administrative interface, navigate to Advanced Parameters > Multistore.
2. Click on the "Add a new shop" button.
3. Fill in information about the new store, including its name, URL, and association with a store group if relevant.
4. Set specific configurations for the new store, such as payment, shipping, and the modules to be used.

Managing Store Groups

When creating multiple stores, you can organize them into groups. This allows you to share certain settings among stores, such as user accounts, currencies, or languages.

1. In the Multistore section, click on "Manage shop groups".
2. Here, you can add a new group by clicking on "Add a new shop group".
3. Fill in the necessary information about the group and save.

Tips for Effective Multistore Management

• Customer Segmentation: Use multistore to target specific customer segments with different stores.
• SEO Optimization: Set unique SEO parameters for each store to better target the respective market or segment.
• Centralized Management: Despite separate stores, you can efficiently manage products, orders, and customers from one place.

By utilizing the multistore functionality in PrestaShop, you can significantly expand the reach of your e-commerce business and efficiently target diverse markets. Thanks to centralized management and the ability to share certain settings between stores, you also save time and resources.