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In the ever-evolving world of digital technologies, trends and best practices are constantly changing. The year 2024 is no exception, bringing new strategies for enhancing website performance that are crucial for improving user experience and SEO. This article explores the latest approaches and techniques that developers and webmasters can use to optimize their online presence.

1. Utilizing Modern Image Formats and Media Optimization

With an increasing emphasis on visual content, optimizing images and videos on your website is essential. New image formats like AVIF or WebP offer better compression and quality compared to traditional formats like JPEG or PNG. This accelerates page loading times and improves overall performance.

2. Implementing Lazy Loading

Lazy loading is a technique that loads content (such as images or videos) only when the user is close to viewing it. This significantly reduces the initial page loading time and saves bandwidth.

3. Using CDN (Content Delivery Networks)

CDNs can dramatically improve page loading speed by storing copies of your website on servers around the world. When a user accesses your site, the content is loaded from the nearest server, significantly reducing latency.

4. Optimizing for Mobile Devices

With an increasing number of users accessing the internet via mobile devices, it is essential that websites are fully optimized for mobile. This includes responsive design, fast page loading, and touch elements optimization.

5. Enhancing Server Response and TTFB (Time to First Byte)

The time it takes for the server to start sending data to the browser (TTFB) is a critical factor in page loading speed. Optimizing server configuration, utilizing caching, and improving database queries can significantly reduce TTFB.

6. Transitioning to HTTP/3

The HTTP/3 protocol offers improvements in data transfer speed and security. Switching to this new protocol can enhance your website's performance by making communication between the browser and server more efficient.

7. Implementing WebAssembly for Heavy Computations

For web applications performing heavy computations on the client side, WebAssembly can be the key to boosting performance. It allows code to run in the browser with performance close to native applications.

Website performance is a multifaceted task that requires continuous monitoring and updates. By implementing these strategies, you can improve user experience, boost your SEO score, and stay ahead in the digital competition in 2024.