When selecting a domain name, it's crucial to ensure it is easily pronounceable and spelled. Avoid doubled letters, diacritics, or special characters that may confuse users. You can opt to include your brand name in the domain, use a keyword indicating the website's content, or combine both strategies. Also, consider your company's potential expansion; generic names may be advantageous for future growth.

Here are some tips for choosing a domain name:

• Memorable Name: Ideally, it should reflect your product or company.
• Short Name: Easier for typing and memorization.
• Domain Extension: For the Czech market, prefer ".cz"; for international projects, consider ".com" or ".eu".
• Avoid Confusion: Prevent substitutions like i/y, d/t, s/z, and consider registering versions with hyphens for multi-word domains​

Hosting and Domain Extensions When choosing hosting, consider costs, available technologies, and customer support. Domain prices vary depending on the extension, with ".cz" and ".eu" being among the cheaper options, while original extensions may be more expensive​

Specifics and Mistakes in Choosing

• Keywords: While keywords in the domain are less critical for SEO nowadays, they can still enhance your website's relevance.
• Hyphens: Longer domains may include hyphens, but most users prefer addresses without them. It's advisable to purchase both variants and redirect the one with a hyphen to the main domain.
• Extensions: Decide whether you want to operate locally or internationally and choose the extension accordingly. ".cz" is suitable for the Czech market, while ".com" or ".eu" may be preferable for international ventures​

When establishing a new website, the decision on the domain name and hosting is one of the first and crucial steps. Your choice can have a long-term impact on your online presence and success.