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Starting in August, it will be necessary for ad codes in Sklik to include the consent parameter

Starting August 1, 2024, for Seznam's conversion and retargeting codes to function correctly, they will need to include the consent parameter with a value of 1. Through this parameter, advertisers inform Seznam whether the user has given consent for targeted advertising or conversion tracking. For more information, please refer to Seznam's blog.

For websites and e-shops under our management, feel free to contact us for the necessary adjustments. Changes must be made by August 1, 2024.